Bob is author/coauthor of numerous books on sales, referrals, influence, persuasion, and people skills. His business parable, The Go-Giver, (coauthored with John David Mann) is an International Bestseller with well over one million copies sold and published in 30 languages.

Join “The Go-Giver® Success Vault” and have access to all of Bob's online courses plus much more at TheGoGiverAcademy.com.

Bob Burg - How to Heal a Country

How to Heal a Country

My heart has become more and more broken over the past 15 years or so years as I have watched my beloved “United” States of America devolve into two divided entities in a pitched battle for the soul of the country. Not since the actual Civil War has the apparent chasm between two halves of our nation been so enormous and the words so hateful.

Bob Burg

Empathy vs. Sympathy

Yes, it’s still another example of two words that seem to be the same and are often used interchangeably, yet the difference in the results they bring are immense. As we discover in Influence & Success Insights Video #28 titled, “Empathy vs. Sympathy” there is a definite reason why one is very helpful while the other…well, really isn’t.

Bob Burg

Lead-In Phrases… Pave the Way

Because people are so often ego-driven and emotion-based it can be difficult to give advice and suggestions in a way that they are not defensive toward you and resistant to your ideas. However, as we discover in Influence & Success Insights Video #27 titled, “Lead-In Phrases…Pave the Way” there is a very simple, kind, and tactful way to accomplish this which will greatly increase that person’s acceptance of – and buy-in to – that which you suggest.

Bob Burg

Deflection Via The Parry

When someone either relates something negative that one said about us, or even says something negative directly to us, it’s perhaps the most natural thing to *react* with something negative about (or to) them. And, that’s what most people do. However, as we explore in Influence & Success Insights Video #25 titled, “Deflection Via The Parry” there is another way of handling this; a *response* so powerful that both your enemies as well as those already on your side will come to respect you so, so much more.