Bob is author/coauthor of numerous books on sales, referrals, influence, persuasion, and people skills. His business parable,
The Go-Giver, (coauthored with John David Mann) is an International Bestseller with well over one million copies sold and published in 30 languages.
Join “The Go-Giver® Success Vault” and have access to all of Bob's online courses plus much more at
TheGoGiverAcademy.com.
(If you’re just joining this series, feel free to read the previous installments.) Or click here to read Part 1 of the Health Care series. Check Your Health Care Premises (Part 5) I had planned to end the series on Health Care after Part 4 but felt compelled to add the following because it’s so…
Most salespeople have been correctly taught never to speak ill of their competition. Doing so will only make the salesperson himself or herself look bad. Unfortunately (in my opinion), most salespeople have been taught not to say anything good about their competition, either. I disagree with this counsel and have found just the opposite to…
Last night’s bout of “writer’s block” turned into a fortunate gift for all as, during a “stop focusing on having writer’s block” break, I came across the most recent blog post of my excellent and gifted Go-Giver coauthor, John David Mann. While having dinner with his Mother-in-Law, Sylvia, he was treated to a story about her…
As human beings, we have the ability, and the choice, to lift people up or to put them down. And we don’t even have to speak to them directly in order to do either. In this article (originally published in 2000), you’ll meet my Dad, Mike Burg Z”L. He’s always had the most amazing gift…
(If you’re just joining this series, feel free to read the previous installments.) Check Your Health Care Premises (Part 4) Over the first three parts of this series, we’ve seen that: 1. Our once magnificent healthcare system is broken. 2. Government is the one that broke it (and, amazingly enough, is being asked by the…
My friend, Art Jonak tweeted the following, which I’ll display in long-hand since this blog does not have the challenge of keeping thoughts to 140 characters (hmmm, are you thinking that, perhaps this blog should have that challenge?) 🙂 “Aberrant Behavior breaks trust. True leaders make decisions based on their principles. This creates consistent behavior…
“Expecting someone to be helpful doesn’t change them, it changes you. And that is what changes them.” –Bob Burg (Did I just quote myself?) 🙂 You’re about to go into a sales presentation with a prospect you’ve heard can be a real bear. Or, you’re about to ask the customer service representative with a sour…
This morning on Twitter I posted the following: “Trying 2 persuade w/o 1st eliciting like & trust is as futile as…as…darn, hate when I can’t come up w a clever ending. :-)” Almost immediately, I received a bunch of terrific responses that very effectively filled in the blank that I couldn’t. Rather than listing all…
(If you’re just joining this series, feel free to read the previous installments.) Check Your Health Care Premises (Part 3) Over the first two articles, we’ve come to two conclusions: 1. Our once magnificent healthcare system is broken. 2. Government is the one that broke it (and, amazingly enough, is being asked by the multitude…
My amazing and very close friend, Svetlana (Lana) Kim snuck out of Soviet Russia via a ticket she bought on the black market and came to America with exactly $1 (yes, that would be one dollar!) in her pocket and not one word of English in her vocabulary. Add to that the fact that once she…