One of the best things about co-authoring a book entitled The Go-Giver is that John David Mann and I constantly receive stories from people about Go-Givers they either know personally or have learned about. Such is the case with our friend and “Personal Walking Ambassador” Becci Hall, who sent us a link to a great story written by reporter Jared Strong that appeared in the Des Moines, IA newspaper, The Register. (Unfortunately the link to the story can only be accessed through membership to their site.)
Apparently, the Anderson family, which includes a Father and two sons, bought a dry-cleaning store so they could do something together as a family. Looking for ways to promote their new enterprise, Crown Cleaners, they asked themselves how they could provide immense value above and beyond simply doing a good job . . . dry-cleaning clothes.
Here’s what they came up with:
They randomly refunded dry cleaning bills for customers who promised to do an act of kindness with the money for those less fortunate within their community.
Yep. Simple as that. And, some of the patrons have done some very creative things, adding significant value to the lives of others greatly in need.
While it was promotion, it was also something totally in alignment with the Anderson Family values.
Business is great for the Family Anderson. Even in today’s business climate, they are expanding their operation with more stores.
What creative ways can you find to add value to your clientele that will also help you and your business to thrive? As the Anderson’s taught us, that value can even be helping your clients add value to others.
Share with us your thoughts.