Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a better position to help them. No, he didn’t want to do that, but he understood it was the right thing to do for the client. This later came back to…
My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs — apparently at a museum for those of the canine persuasion — staring intently at a painting of a tennis ball. Now, personally, I can’t imagine the fascination held by a tennis ball. Though,…
A bad day at the ballpark is better than a…well, actually, I’m not sure there is such thing as a bad day at the ballpark. And at Marlins Park in Miami there isn’t even a bad seat. You know what sounded terrific though: the idea of watching a game from the comfort and viewpoint of…
My friend, Ilene, related to me a fantastic story on how a roofer helped her own a new roof for her home. Earlier this year a powerful hailstorm greatly damaged the roof of Ilene’s home as well as that of many others in her community. This was followed shortly by a number of roofers knocking…
Recently I was a guest along with leadership authority, Jon Gordon on an EntreLeadership® Podcast. The host, Ken Coleman first briefly chatted with InfusionSoft CEO & Co-Founder, Clate Mask, asking why he believes follow-up is so critical to the sales process. Paraphrasing just a bit here, Clate replied: “People buy when they’re ready to buy,…
Two of my least favorite activities are shopping for clothes and taking new headshot photos. The first nauseates me and the second…well, I simply don’t enjoy the process. This brings me to a recent experience. As a panelist at Michael Port and Amy Mead’s recent Heroic Public Speaking live event, I took advantage of the…
He first stepped onto the national stage with his bestseller, Duct Tape Marketing. Then, The Referral Engine. When it comes to marketing and sales, John Jantsch simply knows what he’s talking about. The man is GOOD!! So, I was very excited to hear that he was coming out with a new book entitled, Duct Tape…
While price is a dollar amount, value is the relative worth or desirability of a thing (product, service, idea, opportunity, etc.) to the end user or beholder. If you want to sell successfully, it’s vital to remember this… “Value is always in the eyes of the beholder.” Ask questions to better understand THEIR wants &…
Last post featured a quote from a brilliant book that, while published posthumously just several years ago, was written back in the late 1960’s by Harry Browne. The quote was, “Profit is a reward for satisfying the desire of someone else.” Though not the actual secret, it’s pretty powerful, in and of itself. The book…
If you are one of the many whose sales and marketing results took a giant leap upwards after studying Book Yourself Solid, then you know about Michael Port. While he gears his teaching mainly to owners of service-based business, his ingenious system will work for practically anyone who desires to provide great value to the…
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