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The Go-Giver Way
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Book Bob

  • Home
  • Keynotes
  • Books
  • Blog
  • Podcast
  • Work with Bob
    • Free Mini-Course – Selling The Go-Giver Way
    • Online Video Course – Endless Referrals: The Go-Giver Way
    • Live Workshop – Endless Referrals: The Go-Giver Way
    • Online Home Study Library
    • Go-Giver Certified Speaker Program
  • About

Category Archives: Endless Referrals

Giving and Receiving

Giving and REALLY Receiving!

Blog, Endless Referrals, The Go-GiverBy Bob BurgDecember 16, 2016Leave a comment

Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a better position to help them. No, he didn’t want to do that, but he understood it was the right thing to do for the client. This later came back to…

Your Customer’s Tennis Ball

Blog, Endless Referrals, The Go-GiverBy Bob BurgJanuary 12, 201610 Comments

My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs — apparently at a museum for those of the canine persuasion — staring intently at a painting of a tennis ball. Now, personally, I can’t imagine the fascination held by a tennis ball. Though,…

Creating The Customer Experience…at The Ol’ Ballgame!

Blog, Endless Referrals, General, Success, The Go-GiverBy Bob BurgSeptember 1, 201516 Comments

A bad day at the ballpark is better than a…well, actually, I’m not sure there is such thing as a bad day at the ballpark. And at Marlins Park in Miami there isn’t even a bad seat. You know what sounded terrific though: the idea of watching a game from the comfort and viewpoint of…

The Value (And The Sale)…Was In The Solution

Blog, Endless Referrals, The Go-GiverBy Bob BurgAugust 25, 20156 Comments

My friend, Ilene, related to me a fantastic story on how a roofer helped her own a new roof for her home. Earlier this year a powerful hailstorm greatly damaged the roof of Ilene’s home as well as that of many others in her community. This was followed shortly by a number of roofers knocking…

The Immense Importance of Follow-Up

Blog, Endless Referrals, General, SuccessBy Bob BurgMay 3, 201517 Comments

Recently I was a guest along with leadership authority, Jon Gordon on an EntreLeadership® Podcast. The host, Ken Coleman first briefly chatted with InfusionSoft CEO & Co-Founder, Clate Mask, asking why he believes follow-up is so critical to the sales process. Paraphrasing just a bit here, Clate replied: “People buy when they’re ready to buy,…

Making The Customer Feel…Special

Blog, Endless Referrals, Success, The Go-GiverBy Bob BurgMarch 8, 20154 Comments

Two of my least favorite activities are shopping for clothes and taking new headshot photos. The first nauseates me and the second…well, I simply don’t enjoy the process. This brings me to a recent experience. As a panelist at Michael Port and Amy Mead’s recent Heroic Public Speaking live event, I took advantage of the…

Duct Tape Selling – A Chat with John Jantsch

Blog, Endless ReferralsBy Bob BurgMay 15, 20146 Comments

He first stepped onto the national stage with his bestseller, Duct Tape Marketing. Then, The Referral Engine. When it comes to marketing and sales, John Jantsch simply knows what he’s talking about. The man is GOOD!! So, I was very excited to hear that he was coming out with a new book entitled, Duct Tape…

In the Eyes of the Beholder

Blog, Endless Referrals, The Go-GiverBy Bob BurgMarch 24, 20149 Comments

While price is a dollar amount, value is the relative worth or desirability of a thing (product, service, idea, opportunity, etc.) to the end user or beholder. If you want to sell successfully, it’s vital to remember this… “Value is always in the eyes of the beholder.” Ask questions to better understand THEIR wants &…

The Secret of Selling Need Not Be A Secret

Blog, Book Reviews, Endless Referrals, Influence, SuccessBy Bob BurgJuly 23, 201316 Comments

Last post featured a quote from a brilliant book that, while published posthumously just several years ago, was written back in the late 1960’s by Harry Browne. The quote was, “Profit is a reward for satisfying the desire of someone else.” Though not the actual secret, it’s pretty powerful, in and of itself. The book…

Book Yourself Solid – A Chat with Michael Port

Blog, Endless Referrals, Influence, InterviewsBy Bob BurgApril 8, 201310 Comments

If you are one of the many whose sales and marketing results took a giant leap upwards after studying Book Yourself Solid, then you know about Michael Port. While he gears his teaching mainly to owners of service-based business, his ingenious system will work for practically anyone who desires to provide great value to the…

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