Could It Be You?

In some recent posts we’ve discuss various aspects of what I call “The Golden Rule of Networking”, which is, “All things being equal (or close enough to such), people will do business with, and refer business to, those people they know, like and trust.” We also discussed that while this is absolutely key, there are…

All Things Being Equal…

Unlike its stereotype, Networking is not based on hitting up every new person you meet with some clever line about how great your product or service is while slapping a business card into their hand. I often define Networking as, “The cultivating of mutually beneficial, give and take, win/win relationships.” The focus is on the…

Word Power, Part Two

In Part One we saw that a person’s individual belief system has more to do with how they feel about and respond to certain words than do their literal dictionary definitions. And, those who desire to communicate effectively and persuasively keep that in mind. Are their words and phrases, however, that almost universally (at least…