“May or May Not”

When attempting to set an appointment with a new prospect, here’s an excellent phrase to employ at the beginning of the invite: “…you ‘may or may not’ be interested.” Why is this so effective? Because, said with confidence and emotional posture,  you have just positioned yourself to your prospect as being both honest and non-pressure (both…

Standing Out

My friend, Patricia Fripp, built her fortune, first as an owner of salons, and then as a speaker and author, by living the following principle: “Don’t concentrate on making a lot of money, but rather on becoming the type of person people want to do business with.” “What!?” you may be asking. “But, Burg, you…

Yes, It Really IS The Best Policy

Received a voicemail from a gentleman saying the the television talkshow host (very well-known) whose show he produces wanted to interview me for a special program he was doing regarding increasing sales in today’s economy. Because I do a lot of media interviews both for The Go-Giver and Endless Referrals and have been writing and guesting on this…

Yes, I Would

Walking into a place named “Good Feet” (seller of arch support products) in Juno Beach, Florida I thought about the recent blog post regarding the concept of “good profits and bad profits” based on the book,  The Ultimate Question*: Driving Good Profits and True Growth by Fred Reichheld. I entered the store right before closing…