Why It’s Called “Selling” And Not “Order-Taking”, Part Two

In Part One, we established that things — ideas, products, concepts, etc. — don’t usually just sell themselves; they need to first be sold. We concluded by looking at Schopenhauer’s famous quote, “All truth passes through three stages: First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.” And, sometimes…it’s…

Treat them HOW?

There’s a saying that, in sales, we should treat our prospects like family. I wonder about that one, though. After all, when dealing with loved ones don’t we sometimes assume we know what they are thinking? Do we not try to win a debate solely for the sake of winning? Are there times we actually…