When Last Is First

In Liz Lynch’s excellent book, Smart Networking: Attract A Following In Person And Online, she points out that when first meeting someone, the typical person is forming their first impressions of the other by silently assessing:  Is this person interesting? Is she someone I should get to know better? Does she have knowledge or skills that…

Talk 25% – Listen 75%

Most of us in sales have heard it said that “when you’re tellin’, you ain’t sellin’.” Very true. The key is to listen to the other person. That way you can learn about their wants, needs and desires. When teaching people how to prospect via telephone, I explain that there are actually two reasons to encourage the…