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Book Bob

  • Home
  • Keynotes
  • Books
  • Blog
  • Podcast
  • Work with Bob
    • The Go-Giver Community Network
    • The Go-Giver Entrepreneurs Academy
    • Selling The Go-Giver Way – Online Video Course
    • Endless Referrals: The Go-Giver Way – Online Video Course
    • Master Your Traits / Master Yourself
    • On Your Way To Remembering Names and Faces
    • The Go-Giver Success Alliance
    • Go-Giver Certified Speaker Program
    • Certified Go-Giver Speakers & Coaches Directory
  • About

Category Archives: Endless Referrals

Receiving the Best Service Possible from Your Suppliers

Blog, Endless ReferralsBy Bob BurgJanuary 21, 20096 Comments

It probably seems as though every one of your suppliers should do handstands, backflips and somersaults just to make you happy, doesn’t it? After all, aren’t they dependent upon your favor in order to make their living? Strange as it may seem, it often doesn’t matter. In fact, depending upon the product or service they…

Systems and Relationships – Absolutely No Contradiction

Blog, Endless ReferralsBy Bob BurgJanuary 11, 20094 Comments

In a recent article written for a Legal Publication on how lawyers can effectively market their practice, I mentioned one of my favorite books, The E-Myth as it pertained to systemizing one’s business operation. In both my writing and live presentations, I often refer to systems, and personally define a system as, “The process of…

Use Testimonial Letters . . . And Leave The Selling to Them

Blog, Endless ReferralsBy Bob BurgJanuary 2, 20095 Comments

I was recently asked, “Why do you and so many other authors on sales put so much emphasis on our using testimonial letters?” Tell me; which will more effectively persuade you to buy my “widget” – If I, the salesperson, tell you how great it is? . . . or if your neighbor, or friend,…

When You Can’t Refer to Everyone

Blog, Endless ReferralsBy Bob BurgDecember 28, 200811 Comments

Perhaps my favorite business relationship-building question – the one I call “The One Key Question That Will Set You Apart” – is, “How can I know if someone I’m speaking with would be a good prospect for you?” This not only causes you to focus on how to add value to this person and the…

What About 5-Minute Networking?

Blog, Endless ReferralsBy Bob BurgDecember 5, 20087 Comments

A subscriber wrote to ask what to do during an upcoming formal event where a bunch of attendees would go from person to person for an orchestrated five-minute exchange of networking (italics on purpose). In other words, as he put it, “we’ll each have five minutes to pitch ourselves and our products/services. So, how do…

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