Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

Why The “Out” Gets You In

One of the most effective ways to persuade someone to take a certain action is to communicate very clearly to them the fact that…they don’t have to take that action. Counter-intuitive? Yes. And, very productive. What I’m suggesting is that you give them an “out.” An out, or “backdoor”, is a way of letting a…

“Practice in The Silence”

In his 1918 work, The Power of Concentration (re-published in ebook form by Mike Litman), the author, Theron Dumont wrote, “It is necessary to be silent before you can speak wisely.” True enough, as stated. But then he goes on to write something I believe to be particularly profound. According to Dumont, “The person who…

When Last Is First

In Liz Lynch’s excellent book, Smart Networking: Attract A Following In Person And Online, she points out that when first meeting someone, the typical person is forming their first impressions of the other by silently assessing:  Is this person interesting? Is she someone I should get to know better? Does she have knowledge or skills that…