Ego is one’s sense of self and must be honored throughout the persuasion process. It will come into play. As one who has studied the persuasion process and seen it done best both by the learned and the intuitive, I genuinely believe that about 95 percent of the time, the difference between moving a person to your side of an issue – or not – comes down to how you make them (or, help them) feel about themselves.
“Predicting ahead of time what someone’s immediate or distant
emotional reaction will be in reaction to something said or done.”
Right on, Leil! She explains that “you can then orchestrate your own behavior accordingly, usually to reinforce the confidence and self-respect of those you are dealing with.”
As you can imagine, the result is that, not only do they feel good about themselves, but about you. And, to the degree they feel good about you, that is the degree to which they will be open to change.
We’ll discuss this more (actually, it’s such an important concept of human interaction and effectiveness that we’ll discuss this plenty) in future articles.
First, though, what are your thoughts and feelings about this concept and how do you apply it your life?