Bob is author/coauthor of numerous books on sales, referrals, influence, persuasion, and people skills. His business parable, The Go-Giver, (coauthored with John David Mann) is an International Bestseller with well over one million copies sold and published in 30 languages.

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Those Self-Justifying Feelings

In Daniel Goleman’s classic, Emotional Intelligence, he writes: “Feelings are self-justifying, with a set of perceptions and ‘proofs’ all their own.” How true, isn’t it? As human beings we tend to believe what we want to believe, based on our feelings. We then back up those emotion-based beliefs according to information congruent with what we…