Bob is author/coauthor of numerous books on sales, referrals, influence, persuasion, and people skills. His business parable, The Go-Giver, (coauthored with John David Mann) is an International Bestseller with well over one million copies sold and published in 30 languages.

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Bob Burg's Blog - Hold that Vision

Communicating the Vision

Speaking with a client about an ongoing issue with his sales team, I brought up a particular concept. When he heard it, he loved it. He saw exactly how it applied to his situation. He also expressed amazement that he had never heard this before. Except, he had. He’d heard about it numerous times. I know this for a fact since…

Bob-Burg-Blog-Make-Yourself-DiscountProof

Make Yourself DiscountProof

Are you often asked to discount your fee or price? Typically, when a prospective customer or client balks at your price, it’s because they believe that the value of your offering is less than what they are being asked to pay. But, not always. There IS another reason. It’s this…They subscribe to the theory that one should…

Bob-Burg-Blog-Important-Question

A Very, Very Important Question

Cleaning out some files I came across one of the many quotes and sayings I’ve cut out and saved over the years. It contains such wisdom that if we’ll only keep it in mind and ask ourselves this question on an ongoing basis we have an excellent chance of attaining that which we truly desire. “Is what I am…

Bob Burg-Blog-Victim-OR-Victor

Victim OR Victor

In this blog we’ve often discussed the “false dilemma” — the unnecessary use of the word “or.” For example, “Wealthy OR Happy” as though it’s necessarily one OR the other when of course it can and should be both. Another is “nice OR successful.” Then there’s “giver OR receiver.” And numerous others. On the other hand there are…