Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

Emotion And Logic In Selling

Continuing with our look at the decision-making process which, as we’ve seen, is emotion-based and logic-rationalized, how does this play out in the process of selling? After reading one of the recent posts, my great friend, Jennifer Kushell, co-author (with Scott Kaufman) of the NY Times Bestselling, Secrets of the Young & Successful and Co-founder…

My Rational Lies

In the previous article we discussed that – as human beings – we generally make decisions based on emotion and back up our emotional decisions with logic. In other words, we rationalize, or tell ourselves… “rational lies.” When we ended I said that I’d share one of mine. While this happened close to 25 years…

Value + Value = Greater Value

One of the most gratifying aspects of Extreme Business Makeovers 2009 was the powerful and profitable connections made between attendees. The entire weekend had a Go-Giver theme with everyone focused on providing value to others rather than on what they themselves could get from the connections they made. Not surprisingly, since that event, a lot…

What Is The Truth About Objections?

On page 136 of John David Mann’s and my newest book, Go-Givers Sell More we write: “The truth about ‘objections’ is that, most of the time, they aren’t really objections.” One reader wrote in and asked: “If they’re not objections, are they fears? Perhaps fear of unknown factors?” Excellent question! While, on some level, fear…

The “Dennis Situation” Part 2

In Part One, I shared my surprise and dismay at finding out that a college classmate for whom I had a lot of respect actually disliked me very much and was quite outspoken about it. I handled the situation very reactively, defensively, angrily, and in a way that was counter-productive to all concerned. How should…

The “Dennis Situation” Part 1

People often ask if I was always a Winning Without Intimidation -type of guy. Unfortunately, I wasn’t, and certainly regret some of the ways I handled (or mishandled) situations that proved detrimental and/or hurtful to everyone involved. If I may, I’ll share one of those with you now, as I see similar incidents happen so…

Define Your Terms – Avoid Misunderstandings

How often does an argument ensue and hurt feelings result from an exchange of well-intentioned, or even neutral (i.e., information-type) words when, with a little bit of thought, clarification and definition, such misunderstandings, unhappiness and even resentment could easily be avoided? Example: Pat tells you the party tonight begins at 7:30, “dressy-casual” and it won’t…