Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

Tact Does Not Necessarily Equal Compromise

I recently posted the following on my Facebook page: “Tact and politeness should not be misconstrued as compromise. The two are not necessarily one and the same.” Whether we’re talking about this within the context of an informal (or formal) debate, a corporate negotiation or a simple transaction between a buyer and a seller, the…

The Value of Joy, Part Two

In Part One, we saw the expert advice entrepreneurial coach Dixie “Dynamite” Gillaspie provided in answer to her client’s concern that she struggles with charging a fee for her services because her work brings HER so much joy. The premise then would be that, because Dixie’s client so enjoys what she does, she shouldn’t be…

The Value of Joy, Part One

Wordsmith extraordinaire, John David Mann and writer averageaire, 🙂 yours truly, often discuss a concept during media interviews for which we both have a different name. He calls it the “Treacherous Dichotomy.” I call it the “False Dilemma.” Either term can be defined as the unnecessary use of the word, “or” (i.e., “wealthy OR happy”,…

Persuasion – It’s All in The Frame

Often, what we ask is not nearly as important as the way we ask. Ask the customer service rep if they’ll take back the widget you bought without the receipt you lost, and you’ll probably hear, “It’s against our policy.” Ask, however, that “Understanding it’s against normal policy to return an item without the receipt,…

The Magic of The “I Message”

When involved in a difficult situation with someone where you either feel you’ve been wronged, or simply want to make a persuasive point, what’s the best way to go about it?  Is there a way to phrase your message that will make them less defensive and more prone to understanding and accepting your viewpoint? There sure is,…