In Part One, we saw the expert advice entrepreneurial coach Dixie “Dynamite” Gillaspie provided in answer to her client’s concern that she struggles with charging a fee for her services because her work brings HER so much joy.
The premise then would be that, because Dixie’s client so enjoys what she does, she shouldn’t be paid for it, or at least paid too well. After all, if she’s deriving so much joy, how can she justify making a lot of money for it?
That is the second issue I alluded to at the conclusion of Part One; the belief that working at something you love should preclude you from charging a high fee, even if the value you are providing is far greater than what the client is paying for it.
Now, it would be easy to scoff and take her to task for that kind of “lack” thinking. But, I’ve got to tell you, for the first 35 years of my life, I believed that very same thing!
It was a total disconnect to me that a professional athlete, a singer, or an actor (or, a speaker) could make that much money doing something they loved. Not that I ever thought that what they did was necessarily easy, but I knew they loved it. And, that because they loved it so much, they shouldn’t make a ton of money at it. Or, at least, they shouldn’t care about making a ton of money from it.
Why did I think that? Though I cannot exactly put my finger on it, I do believe that belief was out there in the ether, and even permeated that ether. It was simply part of the cultural message we all received.
“Work is hard, it’s not enjoyable. It’s something you do Monday through Friday from 9-5, desperately waiting for the weekend and two days of…fun! Fun as in ‘play – not work.’”
As kids, we saw most of the adults in our neighborhood live like that, and watched it on the television sitcoms. Even the benevolent family patriarchs like Mr. Anderson, Mr. Douglas, Mr. Cleaver and Mr. Brady had demanding bosses and fairly unexciting jobs. The message was out there.
Earning one’s daily bread didn’t equate with having fun. It equated with work. Hard work. And, if it is equated with work, and work wasn’t fun, then how could you make a lot of money by doing something that brought you joy?
This was inadvertently drilled into our heads and we bought it lock, stock and barrel as did countless generations before us. And, it became “truth.”
And it will remain so for those not consciously aware of this extremely treacherous dichotomy.
So, don’t listen to the subliminal cultural messages. Instead, make it your goal to both love your work and profit abundantly from it.
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