When suggesting that shifting one’s focus from getting to giving is not only a nice way to live life and conduct business but a financially profitable way, as well, my The Go-Giver coauthor, John David Mann and I are often asked if that simply means we believe in “giving to get.”
Our answer is, not at all! You give to give; you give because you truly enjoy adding value to other people’s lives. In fact, to slightly paraphrase Ernesto, one of the characters in the book, “You give because you love to. It’s not a strategy, it’s a way of life.”
He added, “And when you do, then very, very profitable things begin to happen.”
But, lest one think this is due to some esoteric, other-worldly reason, the reason is actually quite logical. When you give of yourself – truly give of yourself for the sake of providing value to another human being, they appreciate it. Do they all? No, but the vast majority do. And, the chances are good that, should they have the opportunity to add value to your life, they probably will.
No, you are not “emotionally attached” to this happening. And, if it never happens with that person, that’s fine, as well. But, it often does. And those who live their lives this way understand this as a fact of life, not a fairy tale that sounds good but doesn’t happen in the “real world.”
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