Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

Persuasion vs. Manipulation

I’m often asked to explain the difference between persuasion and manipulation. Actually, it tends to take more the form of a challenge, as in, “Bob, isn’t persuasion and manipulation the same thing?” And, it’s a good, legitimate question. After all, in both cases you are attempting to elicit an individual or group to think or…

Belief Systems

Ever have a disagreement with someone only to later learn that it was based totally and completely on a misunderstanding? If you’re like most of us, your answer is a definite “Yes!” Let’s look at why this is, as well as a method you can use to overcome it, making your level of communication far…

Treat them HOW?

There’s a saying that, in sales, we should treat our prospects like family. I wonder about that one, though. After all, when dealing with loved ones don’t we sometimes assume we know what they are thinking? Do we not try to win a debate solely for the sake of winning? Are there times we actually…

An Additional Thought On Empathy

The last two posts, dealing with the value difference of empathy and the importance of effectively communicating it, reminded me of one of the many, many wise teachings of Zig Ziglar. It dealt with the difference between empathy and – what I call – it’s close cousin, sympathy. The lesson was included on one of…