Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

Be Inspired to *Aspire*

Blog posts on books I love are the most difficult for me to write. Why? Because often, books like the one I’m suggesting today, despite being fun and easy to read, have lessons that run so deep, I’m concerned I won’t be able to communicate the messages sufficiently and/or appealingly enough that you’ll be moved…

What’s In It for THEM? Part Three

Yes, people do things (good or bad, helpful or unhelpful, productive or counterproductive, charitable or uncharitable) for their own reasons, not ours. And, knowing this, we have two choices; complain that life shouldn’t be that way, or embrace the facts and utilize this principle for the benefit of all concerned. If your request is not…

What’s In It for THEM? Part Two

In Part One we looked at a basic principle in the persuasion process. As the great Dale Carnegie taught us in his classic, How to Win Friends and Influence People, “People do things for their reasons, not ours. So make your reason, their reason.” I ended by saying that all actions taken by we human-type…

An Update On Our “Tact Challenge”

In a recent post we discussed Tact and how it is perhaps the most powerful concept in terms of mastering the art of positive persuasion or, “Winning Without Intimidation.” It’s also a great way of simply becoming a pleasant person to be around. I quoted my Dad, who defines tact as, “The language of strength.” Those…

Handling Those “Unfair Things”

Life can seem — and even be — so unfair at times. “But it wasn’t my fault” or “This or that happened, and I had no control” are words we often hear from others. Perhaps, from time-to-time, even from ourselves. Sometimes, these “out of my control” incidents actually could have been avoided had we taken…

I Was Mortified

Mortified: Humiliated or shamed. That’s what I was last Friday afternoon, and it was my own fault. It began that morning during my visit to an Ear, Nose & Throat Specialist I was referred to by my physician. I’ve been having some challenges with laryngitis (that’s not good for a speaker to have, right?) 😉…

Why It’s Called “Selling” And Not “Order-Taking”, Part Two

In Part One, we established that things — ideas, products, concepts, etc. — don’t usually just sell themselves; they need to first be sold. We concluded by looking at Schopenhauer’s famous quote, “All truth passes through three stages: First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.” And, sometimes…it’s…