Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

The Pre-Apology Approach

Is it okay to say you’re sorry even when you’re not? What about before you’ve even done anything for which you could possibly even be sorry? Actually, saying sorry before asking someone for help is one of the most effective ways to open this person up to providing the help you need. In this article,…