Category Archives: Blog

Pleasure, Pain and Ego, Part Two

Blog, WWIBy Bob Burg May 3, 2010 8 Comments

In Part One we saw there are two main emotions which drive our decisions; the desire for pleasure, and the avoidance of pain. We ended by seeing that – depending upon the particular pleasure being sought or pain being avoided – the human ego can begin to play a rather large part. Have you ever…

Pleasure, Pain and Ego, Part One

Blog, WWIBy Bob Burg April 29, 2010 6 Comments

In a previous post we looked at the role our emotions play in making most decisions of significance. As human beings, we are a strange creature – making very important decisions based on what we want at the moment rather than what we know is really best for us. Yes, before we rationalize (tell ourselves…

Zig Ziglar Presented First Annual Go-Giver Lifetime Achievement Award

Blog, The Go-GiverBy Bob Burg April 28, 2010 7 Comments

Years ago, a brilliant visionary said, “You can have everything in life you want, if you will just help enough other people get what they want.” Those famous words, spoken by Mr. Zig Ziglar have been repeated so many times throughout the years they’ve almost become a battle cry for those who desire to add…

That Thing About Thinking

Blog, GeneralBy Bob Burg April 22, 2010 4 Comments

A Facebook reader, in response to my article on The Go-Giver.com blog on misunderstanding false premises regarding being a Go-Giver asked: Don’t you just sometimes wonder if people are really thinking? Thank you for your question. Here’s what I believe happens: As human beings, our minds are programmed from an early age (through a combination…

Or Maybe It Really IS The Product. Then What?

Blog, Endless ReferralsBy Bob Burg April 20, 2010 5 Comments

Continuing our look at “Know, like and trust” and other factors involved in the sales process, let’s take it in one more direction. As a quick review, we’ve looked thus far at the following: 1. “All things being equal (or even close to such) people will do business with, and refer business to, those people…

Could It Be You?

Blog, Endless ReferralsBy Bob Burg April 19, 2010 10 Comments

In some recent posts we’ve discuss various aspects of what I call “The Golden Rule of Networking”, which is, “All things being equal (or close enough to such), people will do business with, and refer business to, those people they know, like and trust.” We also discussed that while this is absolutely key, there are…

When All Is Not Equal? Readers’ Comments “Hit It Out Of The Park”

Blog, Endless ReferralsBy Bob Burg April 15, 2010 2 Comments

In the recent article entitled, “All Things Being Equal…” we looked at what I believe is the foundational premise of Business Networking, and that is “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” At its conclusion, however, I asked if “KL&T” is everything,…

But, What If All Things Are Not Equal?

Blog, Endless ReferralsBy Bob Burg April 13, 2010 25 Comments

The phrase, “All things being equal, people will do business with, and refer business to, those people they know, like and trust” it is – without question – the foundational premise for everything I teach in terms of business networking and overall business relationship-building. I’m often asked the following question: “Bob, isn’t it also true…

All Things Being Equal…

Blog, Endless ReferralsBy Bob Burg April 12, 2010 35 Comments

Unlike its stereotype, Networking is not based on hitting up every new person you meet with some clever line about how great your product or service is while slapping a business card into their hand. I often define Networking as, “The cultivating of mutually beneficial, give and take, win/win relationships.” The focus is on the…

Word Power, Part Three

Blog, GeneralBy Bob Burg April 7, 2010 7 Comments

In Part One we discussed the idea that the meanings of words and phrases one hears are first translated and interpreted by their individual belief system, and then show up as feelings based on such. In Part Two, we looked at this through the perspective of sales. In a discussion on my Facebook page regarding…

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