In a previous post we looked at the role our emotions play in making most decisions of significance. As human beings, we are a strange creature – making very important decisions based on what we want at the moment rather than what we know is really best for us.
Yes, before we rationalize (tell ourselves rational lies) with logic, we make decisions based on many types of emotions.
But here’s the key:
All emotions – perhaps all human action – can be boiled down into the following:
The desire for pleasure.
The avoidance of pain.
We decide what actions to take (buy or not buy a product, service, concept, idea, opinion, etc., and even like or not like a person) based on those two factors; pain and pleasure. They are what “make people tick.”
Let’s talk about those two major “emotions” because this subject has everything to do with the topic of positive persuasion or – as I often call it – “Winning Without Intimidation.”
What kind of pleasure do we as human beings pursue?
We know about physical pleasure, such as sexual pleasure or the pleasure of eating something mouth‑watering such as your favorite flavor of ice cream or – dare I say; a morsel of delight from one the many fine establishments known as, that’s right…Dunkin’ Donuts? 🙂
What about emotional pleasure – enjoying family and friends and the fun of doing fun stuff like vacationing, going to a ballgame, buying cool toys? The list is endless.
Then there is the emotional pleasure of power when dealing with people. Ahhh, now that is part of the ego. The ego THEY have. (Oh no, not us; Heaven-forbid.) 🙂
In fact, it’s at this point that the ego steps in as star of the show. And, we’ll discuss that in Part Two.
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