Attitudes and Altitudes

Studying people; the how’s, what’s and why’s can be so fascinating at times. Monday, upon settling in my room at the Philadelphia Marriott, I asked the cleaning woman if she’d like to make $5 for ironing my shirt. I truly despise ironing and would rather pay someone to do it who would rather have the…

The Real Purpose of Grammar

My friend, Paul Myers, sales copywriter extraordinaire, offers this excellent piece of communication and persuasion advice, both for the written and spoken word. He says, “The purpose of grammar is to help ensure clarity of communication. If grammar gets in the way of getting your point across, toss the rulebook out the window.” While that advice…

Proud of Stacy

About 25 years ago I was a news anchor for a small ABC affiliate in Oklahoma. While there, a cute young high school senior named Stacy used to come to the station, saying she wanted to be a broadcaster. While attempting to land an internship, she made herself available to help in whatever way she…

“May or May Not”

When attempting to set an appointment with a new prospect, here’s an excellent phrase to employ at the beginning of the invite: “…you ‘may or may not’ be interested.” Why is this so effective? Because, said with confidence and emotional posture,  you have just positioned yourself to your prospect as being both honest and non-pressure (both…