The First Law of Stratospheric Success in The Go-Giver is “The Law of Value.” While my awesome coauthor, John David Mann and I say it’s providing more in value than you take in payment, that simply means to make the customer experience so magnificent (remember Ernesto’s explanation of the three types of restaurants) that he or she will be “blown away”, want to come back, and tell all of his or her friends why they should buy from you, as well.
That doesn’t mean it has to cost you any more more money. Though, it might cost you a bit of thought (and that always pays dividends).
The owners of smaller, independently owned local businesses often complain about the bigger chains coming to town. “After all” they ask, “how can I compete against their prices?”
Take the advice Rebel shares from the proprietor of that fourth “Ma & Pa Gas Station” and find a way to make yourself that added value.