Category Archives: Blog

Thank You to YOU…Team Go-Giver!

Blog, The Go-GiverBy Bob Burg February 18, 2010 8 Comments

There’s no logical reason why this particular post should be so difficult for me to write. After all, I’m simply announcing something that brings me great joy; the official release of my awesome coauthor, John David Mann’s and my new book, Go-Givers Sell More. The difficulty has nothing to do with announcing the release. Rather,…

Avoid The Critical Error of “Reactivity”

Blog, GeneralBy Bob Burg February 16, 2010 1 Comment

I’ll never forget – as a young television reporter in 1982 for ABC affiliate KTEN TV in Ada, Oklahoma – first hearing about the Tylenol Murders. Somehow, numerous bottles of Extra-Strength Tylenol had been poisoned. At first, the scare (understandably) caused a nosedive in sales. However, the expert, amazingly-transparent manner in which it was handled…

What Separates The Star Producers, Part Two

Blog, Endless ReferralsBy Bob Burg February 15, 2010 5 Comments

In Part One, we met Michael J. Maher, a titan in the field of real estate sales. A hugely successful producer and leader, we saw that one of his major character traits was his “other-focus.” His business card told the story: “We’re not #1…YOU are.®” But lest we think that is an anomaly, I assure…

What Separates The Star Producers, Part One

Blog, Endless ReferralsBy Bob Burg February 12, 2010 9 Comments

It was an honor to have coffee the other day (at Dunkin’ Donuts, of course) with a legend in the real estate profession. I’d heard of Michael J. Maher but knew little about him. We had some mutual friends from Kansas City, which is where he lives. Due to an intense work week in preparation…

Effectively Handling a Verbal Attack, Part Two

Blog, WWIBy Bob Burg February 10, 2010 9 Comments

In Part One we discussed the fact that often what most throws us off-balance in terms of a verbal attack is its suddenness; the surprise factor. If we’re not expecting it and not prepared, it can cause us to either lash back (react) or submissively take it without any type of response at all. Neither…

Effectively Handling A Verbal Attack, Part One

Blog, WWIBy Bob Burg February 9, 2010 8 Comments

You’re verbally assaulted, either by someone you know, or even the complaining customer you just met. And, you don’t handle it well; either shouting right back or simply taking it; only afterward realizing just the right response. Yes, even while beginning to master the art of positive persuasion, we can still be “thrown off” when…

How to Politely Get Their Attention

Blog, WWIBy Bob Burg February 8, 2010 3 Comments

We’ve all sat in a restaurant waiting for our order…and waiting and waiting and waiting; sometimes even when the meal is ready. In this article, let’s look at how to politely and effectively gain the attention of the waitperson, and in such a way that he or she will feel glad to serve you. Marilyn…

Le Herron’s Marketing Wisdom

Blog, GeneralBy Bob Burg February 5, 2010 2 Comments

In our previous post featuring the wisdom of Le Herron, the much-loved and very successful CEO of O.M. Scott & Sons over an 18 year period stretching from the mid 60’s to the early 80’s, we saw, through some quotes from his book, Making Your Company Human: Inspiring Others to Reach Their Potential that the…

One Excellent Hand-Written Note

Blog, Endless ReferralsBy Bob Burg February 4, 2010 11 Comments

If you’ve ever attended one of my live presentations or read any of my books (well, just about any of them), you know how much I value handwritten, personalized notes; especially after meeting someone for the first time, doing business with them, receiving a referral, etc. That’s not to say emails aren’t great; I certainly…

Action Precedes Feelings…Including Those About Others (Part Two)

Blog, WWIBy Bob Burg February 2, 2010 8 Comments

In Part One we heard from a reader who did not feel right being nice to someone he found to be difficult because it felt phony to him. However, since the chances are that people such as he or she aren’t going to be nice to you first (which is what he felt should happen…

Category Archives: Blog

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