Doing Persuasion Right

We often see people say and do things when attempting to persuade that bring them the very opposite results they desire. They’ll argue, plead, beg or scream before finally walking away in anger and frustration. It’s much more fun to watch someone really doing it right. Even better, through observation we can use their example…

Beware The Manipulative Frame

In my book, Adversaries into Allies, the fourth principle of Ultimate Influence™ is “Set the Proper Frame.” A frame is the foundation from which everything evolves. Set a frame of kindness, cooperation, win/win and benevolence and a very mutually beneficial result will most likely occur. It’s powerful. Set the proper frame and you are 80…