If you’re a fan of Sally Hogshead — like I am — you were captivated by her first book, FASCINATE. Sally, a former award-winning copywriter and advertising agency owner, provided the reader with an in-depth and complete look at what triggers fascination and how companies tapped into these concepts in order to make their products and ideas irresistible to consumers.
In her newest book, How The World Sees YOU, she applies that wisdom as it relates to your personal brand. And, this is key because, as Sally says, “the greatest value you can add is to be more of yourself.”
As she explains, “once you know what makes you valuable to others, you’re more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you — at your best.”
In Sally’s always fascinating way she outlines how you can tap into your greatest of strengths, create better relationships, grow your business, and become distinctly valuable to those who matter most.
Enjoy the chat!
Wow — I guess “fascinating” doesn’t even begin to describe her, does it? So, what is your…anthem? Take whatever time you need to figure it out. It’ll be well worth your while. And, of course be sure and pick up her book.
Discover Your Fascination Advantage™
Here’s the link to take the complimentary Fascination Advantage Assessment: HowToFascinate.com/You
Enter the book code: SUCCESS14
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