Bob Burg

The Essence of Influence

These days the word, “Influence” is used so often it has taken on different meanings to different people. That’s fine. However, in order to ensure we’re facing the same direction let’s define it a specific way. In Influence & Insights Video #3, we’ll look first at the general definition, and then take it a big step deeper, exploring, “The ‘Essence’ of Influence” which is what the most successful influencers tap into.

Bob Burg

The Importance of Mastering People Skills

You can have practically all the positive attributes of an ultra-successful person including talent, high character, ambition, kindness, creativity and much more. But, as we discover in Influence & Insights Video #2, titled, “The Importance of Mastering People Skills” unless you can influence others, your chances of attaining that stratospheric type of success is somewhat limited.

Doing Persuasion Right

We often see people say and do things when attempting to persuade that bring them the very opposite results they desire. They’ll argue, plead, beg or scream before finally walking away in anger and frustration. It’s much more fun to watch someone really doing it right. Even better, through observation we can use their example…