There’s a question I’m often asked regarding the concept of influence. Basically, people wonder if influence is the same as manipulation?
As we explore in Influence & Success Insights Video #6, “Persuasion vs. Manipulation” Influence itself is neither positive nor negative. How it is manifested, however, definitely is.
What’s really the difference (and a significant difference, at that!) between persuasion and manipulation? That’s what we’ll look at here.
To read the full transcript of the video click here and then click SHOW MORE in the video description.
To watch my previous Influence & Success Insights videos click here.
I love this post, Bob. I write a lot of marketing copy for authors and I often have to touch on this topic with them. I have to explain to them that creating persuasive marketing copy for a book doesn’t mean you’re trying to manipulate your audience. Especially, of course, when you write your marketing copy with a go-giver spirit. Thanks for the video.
Thank YOU, Casey! LOVE how you said that! (Guess that shouldn’t be surprising since you’re an all-star copywriter!) 🙂