From orphan bounced around from one foster home to another to publisher of a luxury magazine; from beginning salesperson to one of the most successful business consultants on the planet, Richard Weylman knows how to market himself and knows how to help his clients accelerate their production and separate themselves from their competition.
His first book, Opening Closed Doors set the bar for profiting from working with niche markets.
His newest book, The Power of Why shows us that while, yes, it’s important to have a “why” for being in business…it’s even more important to understand the customer’s “why” for doing business with us.
Richard is one of those brilliant people who — when you are fortunate enough to have the opportunity to learn from him — you’re well-advised to jump on that opportunity.
That’s exactly what I did in this interview, and I hope you’ll do the same.
Enjoy our discussion!
What a cool shift — to go from our why, our reason for being in business — which, is still important — to the customer’s why, which is even more important!
How will you follow-through on Richard’s advice?
SPECIAL NOTE: Order a hardcover copy of Richard’s book, The Power Of Why: Breaking Out In A Competitive Marketplace from amazon.com before Midnight, April 22 and, when you check out with your shopping cart use the promo code POWERWHY to receive an additional 20% savings on the book.
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