If you are one of the many whose sales and marketing results took a giant leap upwards after studying Book Yourself Solid, then you know about Michael Port. While he gears his teaching mainly to owners of service-based business, his ingenious system will work for practically anyone who desires to provide great value to the lives of many customers and clients.
His newest work is somewhat of a re-creation of the original, but with a twist, and a huge one at that. It’s entitled, Book Yourself Solid ILLUSTRATED: The Fastest, Easiest, and Most Reliable System for Getting MORE Clients Than You Can Handle Even if You Hate Marketing and Selling. It has a lot less words to go along with very easy-to-follow pictures. And, the book’s “Visual Strategist” Jocelyn Wallace did an absolutely superb job of visually articulating Michael’s teachings.
In this chat, we’re going to discuss one chapter. And, if you will follow the advice Michael teaches regarding “The Four-Part Sales Formula,” you will most likely become much more effective when you ask for the sale. Simple as that. What he said was so important, we basically summed up our chat by running through it again.
Enjoy this chat with Michael Port:
The four modules Michael takes us through in his book include:
- Your Foundation: This includes his famous Red Velvet Rope Policy and developing your personal brand.
- Building Trust & Credibility: In this module he shows how to build credibility and likeability, his sales cycle process and more.
- Perfect Pricing and Simple Selling: Along with what we discussed today, you’ll learn about “Perfect Pricing.”
- The 6 Core Self-Promotion Strategies: Includes, Networking, Direct Outreach, Referrals, Websites and more.
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