In a recent post it was suggested that before we could influence others regarding the value we provide them, we must first influence ourselves. In other words, we must understand (and really embrace) the great value we provide if we are going to be able to successfully communicate it to our prospective customers and clients.
In the comments section we received a ton of wisdom-filled responses.
One of them, by Fresno, California-based Networking Authority, Beth Bridges brought up a point I totally missed. She suggested that, basically, what is now natural for us is of much greater value to others than what we consciously realize. Actually, here are her exact words:
“It took a lot of experience to learn and get good at what I do. Funny thing is that after a while, we forget how hard it was to get to that point. It seems ‘easy’ to us and looks easy to people who see us do it. But they still value the particular thing that we do — especially if it’s hard for them — while we might think of it the same way we do our other habits. Just something we ‘do.’
“For me, then, it becomes an issue of SEEING. I see things that other people do that is easy for *them* which I value greatly which they probably think is ‘no big deal.’ Then I switch roles and see what *I* do from their perspective.
“It helps me understand how I create great value by doing something that looks ‘easy’ and also makes it easier for other people to do.”
Thank you, Beth. Absolutely right. I can’t tell you how often I work with someone and point out the brilliance of something they have said or done. Typically their response is, “Oh, that’s nothing. Everyone knows/does that.”
Actually, no, they don’t. You know it and you do it because you have faithfully practiced your craft and honed it over many years. It’s of great value…it’s of enormous value to others. But, you must acknowledge that and realize it.
So, let’s all take Beth’s superb and wisdom-filled advice. As part of influencing ourselves on the exceptional value we have to offer others…let’s first make sure and “see” it.
Important question: With this in mind, what exceptional value do you bring to the table that you haven’t taken the time to really “see?”