I often receive a question with regards to Networking; especially within the context of either formal or informal business/social events. And, it’s a very reasonable question. It usually goes something like, “should you focus on meeting a whole lot of people or just a few people with whom you can make a deeper connection?”
This inspired me to post the following on my Facebook page:
“High-quality relationships lead to high-quality referrals. So, focus on
quality over quantity and receive an even greater quantity of quality.”
In essence, I believe the question is, “Should I go for quality or quantity?” And, while — all things being equal — quality is preferable to quantity, there’s good news (and it isn’t that I just saved a boatload of money on my car insurance by switching to Geiko). 🙂 The good news is that not only is there no need to sacrifice one for the other…one tends to lead to the other.
Focus on quality, sure. Begin with your initial conversation where you ask “Feel-Good Questions” and, if appropriate, the One ‘Key’ Question: “How can I know if someone I’m speaking with would be a good prospect for you?” Then continue to provide this person with terrific and ongoing value. Do this consistently and you’ll begin a chain of events that will lead to high-quality referrals and introductions to others; high-quality others to whom you can focus on providing that same high-quality value.
Just as money is an echo of value (focus on providing exceptional value to your customer and the money is much more likely to follow than if you focus on the money) and receiving is the natural result of giving, focusing on quality rather than quantity…will result in much more of both.
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