Last article, we witnessed a condescending announcement at a local health club I was visiting. If you’ll review that article quickly, please note the tone of the announcement, as well as the words, and then the three reasons why the way the message was communicated was, at best, counterproductive.
So, what might have been a better, more productive way, resulting in general acceptance and appreciation by those listening?
Let’s give it a try. How about something like…
“Attention members. Good morning. As always, we’re glad to have you with us, and it’s inspiring to see you working out so hard. Congratulations on your effort. An important point to bring up in order that all of you are assured an excellent (Name of Facility) workout experience; during those times when the cardio machines are at capacity, please be sure and not stay on more than 30 minutes. This will ensure that none of you will ever have to wait too long and you can get your workout in at your convenience. Thank you for your attention, and for being a member of (Name of Facility). Have a great workout!”
The above message sets a very positive “matrix” and dramatically increases the odds that the message will not only be appreciated, but adhered to. There’s even a “W.I.I.F.M.” (“What’s in it for me?) element for those listening; “If I respect this rule, I won’t ever get stuck waiting too long for one of the machines.”
Same intent as the first message; most likely, much different results.
A good Positive Persuasion practice exercise is to, from now on, when hearing someone say something in a way similar to the employee announcer, simply ask yourself how the message could be made much more digestible and effective.
The more you practice when you don’t need to know, the better at it you’ll be when you do need to know.