It’s so very basic; yet, it is perhaps the key element to understand when it comes to the art of leadership, influence, persuasion and Winning Without Intimidation.
While I hesitate to use the word “everyone” it really does seem that everyone, at their most basic level, wants and desires to feel good about themselves. They want to feel loved, liked, respected, acknowledged, cared about, and to have a healthy self-image.
When you help them to feel this way about themselves, they are more likely to feel good about you and thus, be much more amenable to your ideas and suggestions, which is at the heart of persuasion, whether positive or, even it’s negative form which is manipulation.
The negative aspect is why I’ve stated before that “few things are as dangerous as a bad person* with good people skills.”
That aside, there are few things as benevolent as a good person with good people skills. And, a key aspect of having good people skills is understanding this basic and universal need in people to feel good about themselves.
*”Bad Person” defined in this case as “one with evil intent”)