Often your sales prospect’s objection is not their true, actual objection but only its verbal manifestation.
“Your price is too high” most likely means they simply don’t see sufficient value to justify the price you’re asking.
On my Facebook page, I posted remembering — nearly 30 years ago, in one of my first sales jobs — returning to the office disgusted that a prospect just didn’t “get it.” He said “no” despite the fact that the product would have helped him immeasurably. I was disgusted at my prospect for not understanding.…
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