David also brought in several terrific speakers. Two of them were the team of Jack Mize and Brian Horn of the highly-regarded business and personal positioning firm, Authority Alchemy and hosts of the extremely popular podcast by the same name.
How does one position themselves as the expert and authority in their field? We learn, first from Jack Mize, the big mistake most make and that the answer — while somewhat counterintuitive — makes a lot of sense:
Powerful! Indeed, by taking the focus off yourself and instead advocating for your prospects and clients, you create the proper environment for your own expert positioning, or being the authority.
And, what about utilizing both traditional and online media to help in the positioning process? According to Brian Horn, who has been featured on media as far-reaching as The Howard Stern Show to Huffington Post and the major television networks, the good news is that whether your desired platform is local or national, you can build upon your small successes in order to go (and grow) big.
Great concept — “The Authority Snowball.” Love it!
What were your biggest takeaways from Jack and Brian? And, what can you begin to apply right now in order to position yourself as the Authority you know you can become?