Recently on Facebook, a friend posted a quote from John David Mann’s and my book, Go-Givers Sell More:
“Money is an echo of value. It’s the thunder to values lightning.”
A person then commented, “I think that needs some refinement. Money is an echo of perceived value.”
Well, he’s certainly not incorrect to use the word “perceived.” But, refinement isn’t necessary.
Because the very definition of value includes perception. Not perception such as an illusionist would use the word. And, not in any negative way. Literally, however, value is a matter of “perceived worth.”
This is exactly why we define “value” as:
“The relative worth or desirability of a thing to the end user or beholder.”
It’s also an important distinction from “price” which is simply a “set dollar amount.”
People buy according to the value *they* perceive. What one person perceives as being of value (convenience, style, durability, etc.) is often different from what another perceives as being of value.
There are many ways to provide value to others. The key to remember is that this value is not based on our perception but on their perception.
And, that’s the perception that counts!