You and I, as people who believe – greatly believe – in what we sell, how do we deal with the fact that not everyone who we feel should buy our products or services, will buy. After all, if we truly care about helping them via the exceptional value we provide, should we not take it personally that they don’t want it?
Actually, no, we should not take it personally.
“But, isn’t that heartless and unfeeling?”
Well, let’s look at it a couple of different ways. First, as we’ve discussed previously, people do things for their reasons; not ours. More than that, they will typically do what they want to do as opposed to what they need to do. Even if that decision is counterproductive.
Why is it that way? Well, as Jim Rohn so often said, “I don’t know – it just is.”
And some people are simply the type who will not sit still long enough to become educated as to why taking this action might be…what they want!
Again, refer to above quote from Mr. Rohn.
The question we might ask ourselves is, “Should I still try?”
My answer is “Yes” for two reasons.
#1 Because, that’s what you do. You are in the business of touching people’s lives and that means you will probably talk with a lot more people who say no than say yes. But that doesn’t mean you don’t give them the opportunity to benefit.
#2 Because you desire to make a difference. If you believe it’s the right thing to do, that your product or service can add value to the lives of those who use it, then you owe it both to yourself and – even more importantly – to them to make the effort.
The Sages said, “It is not encumbent upon you to complete the task, but you are not excused from making the effort.” In other words, if something is worth doing, go ahead and try your very best. Whether or not the results are what you want, at least you know you upheld your “part of the bargain.”
In the next post, some words of wisdom from a very wise man that puts this in the proper perspective and equips us to succeed.