While it’s true that we shouldn’t sweat the small stuff, that’s not to say that small details are not important. Really, we are talking about two entirely different things.
Indeed, “the little differences often make the big differences” and those who understand and — just as importantly — act upon this principle tend to meet with great overall results.
I remember years ago reading the book, Wooden by John Wooden and Steve Jamison and being fascinated in discovering that the hugely successful coach (considered by many the greatest coach of all-time in any sport!) began each season by teaching his players – some of the most talented and highly-recruited youngsters in the country — how to put on their socks and sneakers correctly in order to avoid blisters. Little detail…hugely important, however, when it comes to playing at optimum efficiency, right?
Running into super-entrepreneur and mega-successful author, Harvey Mackay yesterday at the Minneapolis airport on my way back from that great city, I was reminded of an incident from his recent book promotion for his newest bestseller, Use Your Head In Order To Get Your Foot In The Door.
He and his team (yes, including Harvey personally) were setting up appointments with all sorts of us whom he felt could help spread the word about the book. Being a huge “Mackay fan” I was eager to help. I also referred him to my great friend and often joint venture partner, Thom Scott; a marketing expert with huge reach in social media.
I asked Thom if they’d spoken yet and Thom told me that Harvey left a voice mail message for him with a suggested day and time.
“I know that he lives in a different time zone. Are you sure you both know whose time zone it’s set for?” I asked.
“Absolutely” replied Thom. “He made sure to let me know the call was my time; Eastern Time. He’s much too much of a pro to allow that base to go uncovered.”
Very true. I’ve often noticed that in Mr. Mackay’s writings and teachings. He does not get caught with the details — or little things — being missing or misunderstood.
Interesting to me is that so often, when emailed for an interview, the show’s producer will send me a time without any time zone clarification. I’ll then have to write back and check (which I learned to do after the first time this came back to haunt me many years ago while promoting my first book) and, more often than not, will find it was their time zone; not mine they had listed. It’s often the same with clients when setting up a pre-convention discussion. Business is — more than ever — transacted between several people and over numerous time zones. This simply just shouldn’t happen…and it need not happen. And it doesn’t with the top pros. At least not usually. 🙂
What about you? Do you control the little things like this and keep unnecessary “SNAFUs” from occurring? Do you think it’s important? What other little things might you suggest regarding this general topic that we can all benefit from?
Please feel free to share your thoughts, ideas and suggestions.