One of the most gratifying aspects of Extreme Business Makeovers 2009 was the powerful and profitable connections made between attendees. The entire weekend had a Go-Giver theme with everyone focused on providing value to others rather than on what they themselves could get from the connections they made. Not surprisingly, since that event, a lot of business has been done – and continues to be done – amongst participants with the biggest givers receiving the most.
The following is one example, and I share it with you simply because it is a terrific example of how, when two people focus on helping the other, an expanded pie is created for both.
Barbara Abramson – along with her husband Ira – owns Sanford Carpet, based in Sanford, Florida. At the event, she briefly met Joe and Renee Vizi, owners of Eco-Scrub, a carpet cleaning company located near Atlanta.
Joe was interested in approaching carpet stores in his area in order to introduce himself as a reliable carpet cleaner and asked for Barbara’s thoughts on how best to achieve this.
Barbara’s recommendation to Joe was to think in terms of how he could benefit the customers of the carpet store by offering packages to the owner that he in turn could offer to his customers. The two discussed several different options, including securing a recommendation from the owner that would give him a foot in the door with the customers. Another idea was pre-selling to the carpet store cleaning packages for new customers and creating a referral program that would send Joe’s existing customers. whose carpet was beyond cleaning and needed replacement. to the carpet store.
Barbara also stressed to Joe that, as a carpet store owner, she would also be interested in how professionally a carpet cleaner represented himself, how he dressed on jobs, and how clean and up-to-date his truck and truck mount system was. These were all part of the value Joe had to offer to both the carpet store and their customers.
Joe (and, if you knew Joe like I’ve come to know Joe, this wouldn’t surprise you one bit) has taken the idea of partnering in his community to new heights, creating four other partnerships with various organizations that have resulted in tremendous benefit for the organizations and their customers. This included cleaning a room of carpet for members of his church for a food donation, which has enabled the church to help many more people. Most people opted to have additional rooms cleaned so Joe ended up receiving additional business, as well.
Joe has helped Barbara with valuable cleaning tips she can offer to her customers through her blog. He’s has also advised her on how she can best partner with businesses in her community to help position her company similarly. For example, she has already begun conversations with real estate companies that have foreclosures and bank-owned properties. They are now looking at ways to work together to get many houses that are not move-in ready due to neglect and damage, presentable and ready to be shown. And, they are in conversations with other trades to join them.
What’s interesting is, not just the fact that Joe has been able to brainstorm and help her as she has helped him, but – as we’ve seen so many times (Arlin Sorensen’s story on pages 25-26 in Go-Givers Sell More being a prime example) – just the action of helping someone in their business tends to inspire ideas for one’s own.
All-in-all, this is networking at its finest; two business people discussing how to increase value for customers and, at the same time, help each other, and themselves, obtain greater success.
Please share with us some ways you have worked with others in a similar way. We’d love to hear about it.