Bob Burg

Understanding THEIR Belief System

Last video we saw that in the process of influence and persuasion it’s very important to understand what and how the other person thinks. We also explored why our own personal belief systems can make accomplishing that very difficult. On the other hand, as we discover in Influence & Success Insights Video #12, titled, “Understanding THEIR Belief System” it is something you can do, IF you’ll take action on two important ideas.

Understanding The Antagonist

The following profound quote caught my attention on Twitter: “You don’t really understand an antagonist until you understand why he’s a protagonist in his own version of the world.” ~ John Rogers, screenwriter, film and television producer, director, comedian, comic book writer Since the author of the quote is a professional storyteller perhaps he’s teaching a…

Missing The Communication Target?

I’ll never forget when an early business mentor told me, “Burg, when the shooter misses the target…it ain’t the target’s fault.” The older I get, and the more I study influence and communication, the more correct I believe he was. How often do we try and get our point across but fail? It seemed that…