Bob Burg

RE-Setting…Their Negative Frame

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As important as setting a positive frame is (as we learned in the previous video, doing so correctly puts you 80-90 percent of the way toward your desired result) the fact is, we’re not always able to do so. Indeed, sometimes the other person shows up with an already negatively set frame. What to do then? As we see in Influence & Success Insights Video #14, titled, “RE-Setting…Their Negative Frame” the good news is that you can quickly, gently and easily move the other person’s frame to one of mutual cooperation; from adversarial to one of being allies.

Bob Burg

Understanding THEIR Belief System

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Last video we saw that in the process of influence and persuasion it’s very important to understand what and how the other person thinks. We also explored why our own personal belief systems can make accomplishing that very difficult. On the other hand, as we discover in Influence & Success Insights Video #12, titled, “Understanding THEIR Belief System” it is something you can do, IF you’ll take action on two important ideas.