Bob Burg

RE-Setting…Their Negative Frame

As important as setting a positive frame is (as we learned in the previous video, doing so correctly puts you 80-90 percent of the way toward your desired result) the fact is, we’re not always able to do so. Indeed, sometimes the other person shows up with an already negatively set frame. What to do then? As we see in Influence & Success Insights Video #14, titled, “RE-Setting…Their Negative Frame” the good news is that you can quickly, gently and easily move the other person’s frame to one of mutual cooperation; from adversarial to one of being allies.