Bob Burg

The Truth About Ego

The word “ego” typically brings with it a negative connotation; one of self-centered braggadocio or even narcissism. That’s just one aspect of it though. Really, like any other principle or universal law, ego, “the ‘I’ or self of any person” is neither good nor bad, it just…is. How it manifests is what makes it positive or negative. When in control of one’s own ego it can lead to very positive results.