Bob Burg

The Phrase That Persuades

Of course, we know this is part of life and part of the human element. We are not necessarily dealing with rational, logical people. It can be frustrating for sure. Fortunately, there is an answer. As we learn from Bob in Influence & Success Insights Video #23 titled, “The Phrase That Persuades” there are eight words you can use that – when applied correctly – will practically always move that other person to the correct and proper action. Just as importantly, in a way that benefits them, as well.