Avoid The Critical Error of “Reactivity”
I’ll never forget – as a young television reporter in 1982 for ABC affiliate KTEN TV in Ada, Oklahoma – first hearing about the Tylenol Murders. Somehow, numerous bottles of Extra-Strength Tylenol had been poisoned. At first, the scare (understandably) caused a nosedive in sales. However, the expert, amazingly-transparent manner in which it was handled…
