Interview Description

Shifting your focus from “getting to giving” ” is far from just nice…it’s also very financially profitable!

When Bob Burg, coauthor of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently providing value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.

However, one wonders: “Isn’t that just feel-goody, new-agey stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get.”

In other words, isn’t what he’s saying simply naive?

Actually, not only is it not naive, it’s quite practical. And, again…for very concrete reasons that you’ll learn, benefit from, and most likely utilize for the rest of your life.

Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle:

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

Tune into our discussion and enjoy this very entertaining and humorous, but very to-the-point guest who will add exceptional value to your business; and to your life.

And, always remember, “You cannot control ‘The’ Economy, but you can absolutely control ‘Your’ economy.

Suggested Interview Questions

For Long Interviews

  • Your title, The Go-Giver seems to contradict traditional wisdom. Is that intentional? What is the basic premise of your book?
  • Isn’t this really just saying, “Nice guys/gals finish first?” And while that’s a nice idea isn’t that perhaps a little bit naïve?
  • In the book, the main character, Joe, is frustrated, and described as a Go-Getter. I always thought being a go-getter was a good thing. Are you saying that being a Go-Getter is a bad thing?
  • Okay, so let’s look at these principles, what the book calls, The Five Laws of Stratospheric Success. Law #1 is the Law of Value. What is that? The other laws we can discuss are:
    #2: The Law of Compensation
    #3: The Law of Influence
    #4: The Law of Authenticity
    #5: The Law of Receptivity
  • In your teachings, you really break some paradigms about sales. What are some of them?
  • Would you say that you downplay selling skills and techniques? Companies invest countless amounts of money in teaching their salespeople all the skills. Are you saying these are not important?
  • One interesting — but somewhat questionable — thing you say in the book is that “you can’t make a sale.” What do you mean by that? Sales are made every day.
  • Do people ever confuse what being a “Go-Giver” really means?
  • One term you talk about is kind of a strange one — a “MacGuffin.” What is that?
  • The Law of Left Field. That’s kind of a fascinating concept. Could you tell us about that?
  • How can our listeners learn more about where to find your books?

For Brief Interviews

  • Your title, The Go-Giver seems to contradict traditional wisdom. Is that intentional? What is the basic premise of your book?
  • I always thought being a Go-GETTER was the way to go. Are you now saying this is NOT so? We shouldn’t be Go-Getters?
  • Isn’t this really just saying, “Nice guys/gals finish first?” And while that’s a nice idea isn’t that perhaps a little bit naïve?
  • Bob, you have Five Laws which you promise that, if people will only follow them, they MUST be successful regardless of the economic climate. What are they? And, how can you so confidently assure people that by following them it’ll result in success?
  • I’d imagine that people often mistake what a “Go-Giver” really is. How do people confuse this?
  • Final thought? What’s the one thing people should remember in order to be successful?

Bob’s Introduction

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over a million copies and it has been translated into 29 languages.

His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.


Download Bob’s photo and images of the book cover by clicking on the High Res (print quality) or Low Res (web quality) link, then right-click on the image and click Save Image As.


Here’s a quick and really fun overview video of The Go-Giver you can share with your listeners to promote the interview:


Your audience can go to The Go-Giver Movement website and immediately download the sample chapters from his and John David Mann’s newest book, The Go-Giver Influencer, as well as their international bestseller The Go-Giver (and their other books) along with the special report, Endless Prospects: The Go-Giver Way.