Archives: Go-Givers Sell More

“Takes the lessons from the parable and puts them into the context of today’s difficult challenges in the business world … an intriguing strategy and one suited for the times.”

“These guys aren’t just good story-tellers (they are that, too) but actually have clear details on how to apply these principles to your business, with examples and further insights.”

“Burg and Mann smartly address the question that most detractors ask upon hearing about a business parable: How does this apply to the real world? It’s a worthwhile read and is already proving popular with people who had a resistance to the original book.”

“As master storytellers with a talent for developing compelling stories to describe the essence of value and the best ways to create it, Burg and Mann have compacted dozens of important lessons and examples into the book’s entertaining, compelling and game-changing pages.”