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  • Keynotes
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  • Work with Bob
    • The Go-Giver Success Alliance
    • Selling The Go-Giver Way – Online Video Course
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Tag Archives: Tim Sanders

Dealstorming – The Team Approach to Selling

Blog, InterviewsBy Bob BurgFebruary 23, 20162 Comments

I love reading stories about how the lone individual, toiling away seemingly forever and after thousands of failures, finally — through a flash of inspiration — discovers the magic formula and creates a world-changing product, cure or market-altering invention. FANTASTIC stories! The only problem is that…they practically never happen. The more research you do the…

Even With Empathy And Sympathy, It’s All About Focus

Blog, Influence, Success, The Go-GiverBy Bob BurgJuly 5, 201212 Comments

We’ve previously discussed the importance of Empathy. I’ve always loved Zig Ziglar’s explanation regarding the difference between empathy and sympathy. Briefly, with empathy, while you feel for the other, you are still able to be part of the solution and help. With sympathy, you identify so strongly that you become part of the problem and…

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